WB don’t need a plan, he needs to stop trying so hard

Promotional poster for the 2017 Justice League.

Image: Warner Bros.

The word “shot” in relation to the motion picture industry, particularly as it relates to IP Blockbusters, is a dirty word at this point. The executives have used it so often that not only has it lost all meaning, but it can actively kill any excitement you might have for an upcoming movie, because it’s basically publicity that something in this movie is going to take a lot too much time for create a franchise it only exists in the mind of someone who would like to keep their job for the next few years.

Yet here’s Warner Bros using the word “plan” again, again tied to the adaptation DC Comics in theaters. During his investor call earlier in the week, WB Discovery CEO David Zaslav said the company has assembled a team that will put together a 10-year plan for DC. The goal is to finally give DC its own Kevin Feige, or rather its own Kevin Feige that the company really believe in for more than two and a half films. This is partly why bat girl has been cannedAccording to Zaslav: It didn’t fit the plan, and since WB is now preoccupied with protecting the DC brand, it involves a reset that’s entirely dependent on an upcoming movie whose Main actor has become such a PR nightmare, the sensible thing would be for WB to just drop the thing on HBO Max and call it a mulligan.

Leslie Grace as Batgirl in a promotional photo from the now canceled film.

Image: Warner Bros.

There have been enough potential cinematic universes that have publicly failed you’d think studios would stop trying to chase Marvel’s current success diminishing returns. It’s especially damning for Warner Bros., of all companies, to try this shtick again: even if you don’t want to talk about Zack Snyder’s dividing tenure with DC, the company clearly isn’t suited for gaming. long-term. They weren’t back in 2011 when Ryan Reynolds were wearing this Green Lantern costume, and they weren’t in 2017 when they decided to bring in Joss Whedon and trying to right the ship and only served to underscore how out of their depth they were with their superheroes. At this point, Warner Bros. pissed off his goodwill so much that he couldn’t pass an insultingly easy drug test.

Knowing what Warner Bros. is good at short term play. After justice league 2017, the fractured nature of the DC Extended Universe became a boon and allowed the movies to simply be standalone affairs. Aquaman, Shazam, and harley quinn were all great in their own way, which allowed their respective directors to not worry about how the movies line up with everything else and just have fun. While Marvel movies all feel like they’re largely the same type, post-2017 DC movies have, for better or worse, felt particularly individualistic. Crack joking as much as you want, it’s easy to tell how Nolan’s Batman is different from Snyder’s Batman and Matt Reeves’ new Batman from earlier in the year.

Image for article titled Warner Bros.  & # 39;  DC Comics' problem is Warner Bros itself

Image: Warner Bros.

It’s the human element of DC films that Warner Bros. must focus over the next decade. Damn cinematic universes, fucking plans with a hypothetical endgame in mind, none of this is interesting anymore. If we’re destined to be stuck in this era of IP blockbusters, at least let it be a playground for directors and screenwriters to do what they do best. You would think that now WB’s plan would be to learn and internalize such a simple concept.


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